eSurance Campaign – update

Back in February I wrote a post about the eSurance Campaign & discussed the pass/fail of a couple of items. Now that a couple of months have passed I’ve still been occasionally checking the Twitter activity of the eSurance twitter account to see how they capitalized on the whole Super Bowl commercial which they claim […]

The eSurance Campaign – Pass or Fail

The eSurance company launched a marketing campaign around the Super Bowl. They purchased the first commercial after the end, and reported (part of the commercial) that in doing so it saved them 30% of the cost of a commercial during the game. They then said they would give that savings to one lucky person. They […]